That being said I remember a time when Games Workshop used to do deals. They used to offer a free miniature with White Dwarf and would issue "collector cards" so that once you bought all of the models on the card you got something free. Granted neither of these were particularly great deals but the idea was there. Oh and don't get me started on the decline of White Dwarf. In recent times Games Workshop seem content to allow third party suppliers to offer all the deals whilst they rest assured that people will still ignore the third parties and buy everything full price direct from them.
Now I accept that GW have often bundled their models together in the form of Battleforces, Megaforces and in the recent collection of 3-in-a-box sets like Warwalkers, Vypers, Windriders etc. None of this is anything new, they've done it before. These kits still represent good "value" compared to the GW prices and when combined with an FLGS discount the prices are almost reasonable. They've made some kits cheaper too by making them into plastic e.g. Tau Pathfinders and Eldar Wraithguard. On the flip side of that some have got ludicrously more expensive for no good reason, I'm thinking Eldar Dire Avengers here. Anyway, all of this I can forgive as they're well within their rights to put their own prices up, no matter how much we might dislike it.
What really grinds my gears (thanks Peter Griffin) though is the new trend of "One-Click Miniatures Collections". I'm sure some people have been suckered into thinking these offer some sort of bulk-buying discount. The latest example of this is the "Iyanden Ghost Warrior" collection. This collection offers £407 worth of models for the bargain price of..... £407. Now this is nothing new, they've been doing this a little while now. Doesn't mean to say it hasn't irritated me thinking of people falling for it (more fool them I suppose). The kicker though is Games Workshop saying "limited time only". This collection is only available for the next 24 hours!!!
I know Games Workshop think we're all stupid (and often we give them plenty of evidence to support this) but seriously, a limited time offer that doesn't actually save you any money? Let's say nothing of the fact that you need 2 codices and a rulebook to use these models!! Don't get me started on the codex supplements either. The idea that I need two £30 to use an army is insulting. As I understand it there's only a couple of different rules in there too. Don't get me wrong it's a good idea for doing all of the Space Marine chapters or CSM legions but surely they could just do an all in one book that contained Iyanden fluff but with all of the Eldar rules?
Anyway, the point is that Games Workshop have got it into their heads that if they make everything seem Limited Edition we'll drop a fortune on them. I'd bet most of the limited edition codex sales are to people wanting to flog them to idiots on eBay. It's £20 for a dustcover people!
Whilst I wouldn't want to see Games Workshop go out of business as some would, this sort of thing doesn't really help their case. For me their current marketing strategy is just retarded. This secretive launch of each codex is borderline comical when their website hints at a codex that everyone has already seen pictures of across the web!
I suppose the thing we have to remember is that the majority of gamers/hobbyists don't read anything on the internet. They probably shop at their local GW store rather than an FLGS and aren't aware they're being treated like morons. It's the same thing as buying a DVD from a high street store when Amazon/eBay (or another site) is £5 cheaper. Perhaps I just like to think the 40K player base is a bit more intelligent than that. Mind you reading the "new Eldar codex is crap" posts, I'm hardly won over....